Effective Social Media Marketing

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April 11, 2017
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A lot of businesses do social media marketing wrong. They hear everyone screaming, “You must have a social media presence,” but what that entails isn’t always spelled out correctly. Social media marketing should be effective and affordable, and when done correctly, it can help scale businesses of all sizes.

Just like with traditional channels such as television commercials, radio spots and print ads, your results are going to be minimal at best if you broadcast your message to the wrong audience. The following tips will help you maximize the power of social media marketing.

1. Dedicate time to learn how social media works.

There are a lot of social media marketing tips available online, from free content on websites like this one to paid courses you can complete at your convenience. It’s not very complicated if you take the time to educate yourself.

2. Listen to your customers.

When you listen to your audience, you open the door to other opportunities as well. For instance, when my influencer marketing agency plans campaign strategies for a brand, we often audit their social media followers to identify key influencers. Learn to listen to your audience — it can provide you with valuable information.

3. Use automation for consistency.

There is smart automation and then there is spammy, ineffective automation when it comes to social media marketing. You don’t want to blast out promotional offers all day long — that’s a quick way to lose all of your followers. Use social media as a way to communicate with your audience and provide them valuable information. When you do that, you create happy brand supporters you can eventually convert into sales.

 Also read: Three tips to help grow your startup

4. Engage with and delight your audience.

Engaging your followers allows you to uncover problems or issues other customers might be experiencing as well. Then, you can be proactive and address those issues quickly before they turn into fires that are difficult to put out. When your communication lines are always open, you will often discover problematic situations before they spiral out of control.

5. Don’t spread yourself too thin.

It’s nearly impossible – and almost always ineffective – to be active on every single social media platform. I always suggest new brands should start with two or three social media platforms they are certain their target audience is active on. Master those, and then expand your social reach as the business grows and more effort can be allocated to additional social platforms.

6. Track and measure everything.

It doesn’t matter if you are working with less than a ten thousand naira budget or six figures. The objective is the same – put your message in front of the correct audience and trigger engagement. In order to do that, you need to track and measure everything.

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